In a rapid and dynamic environment, co-creation is an essential part of product management strategy. And this requires a change from Relay Race to Rowing mind-set. Rowing allows one to leverage collective strength. It also allows you to form a robust team with right mix of talent to win the race, everyone need not be a sprint runner. All work in unison towards a common goal with an effective rudder management.
So how does one go from Relay Race to Rowing in managing products?
