In the previous blogs I discussed how one could leverage a
Lean Product Development framework to validate key hypotheses using a set of
metrics while dealing with confirmed biases of the key stakeholders. Also, there
are several checklists that I have recommended to avoid pilot error as a
product leader.
To conclude last several blogs, here is a quick checklist to
enforce the discipline to execute as one goes from strategy development to
validation to implementation. It can also help achieve greater alignment to
create a shared vision, and to make pivoting decisions, which are essential to
successfully execute on product and GTM plans.
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Checklist
Items
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Key
Tasks
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Target
Outcomes
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Portfolio analysis to develop a comprehensive view of core, emerging and
embryonic businesses.
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Build product hypotheses, and establish a data driven framework to
make key decisions.
Blog post: Sep 8-2013.
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Product decisions – Create-Nurture-Kill.
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A set of product hypotheses for validation.
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Evaluate new purchase criteria and assess value creation for the
customers.
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Develop strategy canvas based on new purchase criteria and
corresponding value creation for the customers.
Blog post: Jan 5-2014
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Statement of new purchase criteria.
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Identification of primary customer, buying
center and influencers.
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In-depth understanding of the consumption
cycle.
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Understanding of the competitive landscape.
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Key attributes to develop GTM plans and
business model.
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Business Model
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Business Model Generation based on purchase criteria that you are
enabling for the primary customer.
Blog post: Mar 24-2014
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Validation/ fine tuning of product-market fit.
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Understanding of the value delivery chain to
the primary customer.
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Assessment of strategic partnerships.
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GTM Plans
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Routes to market and positioning. Key metrics to measure adoption and
product success criteria.
Blog post: Feb 18-2014 and Mar 24-2014
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Ongoing validation/ fine tuning of the product-market
fit.
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Product positioning, Messaging and Demand Gen
programs.
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